First-party Digital Analytics And Customer Engagagement | Countly
Countly is a first-party digital analytics and customer engagement platform offering on-premise or private cloud hosting for mobile, web, and desktop apps.
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Countly is a privacy-first, open-source analytics and customer engagement platform designed for mobile, web, desktop, and IoT applications, empowering teams with full data ownership.
🚀 Overview
Countly is an advanced, self-hostable platform that provides end-to-end analytics, reporting, and user engagement tools while prioritizing data privacy and sovereignty. Unlike third-party analytics services that raise privacy concerns and limit data control, Countly allows businesses to capture, analyze, and act on first-party data from any device without external dependencies.
It solves the problem of fragmented analytics tools that compromise user privacy, lack customization, and hinder actionable insights. By offering SDKs for seamless data collection, AI-powered dashboards for deep analysis, and built-in engagement features like push notifications and A/B testing, Countly turns raw data into strategies for better user experiences and retention.
Built for developers, product managers, and business teams who demand privacy-compliant alternatives to tools like Google Analytics or Amplitude. Over 13 years of development, Countly was created to give organizations complete control over their data, enabling innovation without privacy risks.
✨ Key Features
- Data Capture SDKs: 10+ SDKs for mobile (iOS, Android, Flutter, React Native), web, desktop, IoT; supports events, crashes, sessions, and custom data with data governance tools (why it matters: comprehensive, privacy-focused tracking from any source).
- Analytics & AI Insights: Customizable dashboards, drill-down segmentation, performance monitoring, AI-powered trends and predictions (enables teams to uncover user behavior patterns and optimize products).
- Customer Engagement: Push notifications, in-app surveys, A/B testing, remote config, journeys/automation (drives retention and personalization without third-party tools).
- Privacy & Compliance: Self-hosted options, consent management, data encryption; upcoming: enhanced AI features and plugin extensibility.
🛠 Tech Stack
- Frontend: JavaScript, SCSS, Vue.js
- Backend: Node.js
- Database: MongoDB
- Auth: Custom
- Hosting: Self-hosted (Docker, Linux), Countly Cloud, on-premises
👥 Who Is This For?
This project is useful for:
- Developers who want to integrate privacy-focused analytics SDKs into apps
- Teams looking for self-hosted alternatives to GA/Amplitude with engagement tools
- Indie makers building data-sovereign products for mobile/web/IoT
📸 Screenshots / Demo
- Live demo: https://countly.com/demo
- GitHub: https://github.com/Countly/countly-server
🔥 Project Status
- 🟢 Actively building
Last updated: 2026-03-18
❓ FAQ
Is this project free?
Freemium / Open Source — Community Lite edition is free and self-hosted forever (AGPL license). Cloud Flex free up to 500 MAU, then paid by MAU/add-ons. Enterprise custom pricing.
Is the source code available?
Yes — https://github.com/Countly/countly-server
Can I contribute?
Yes — Fork the repo, create a feature branch, commit changes, and submit a PR. Follow CONTRIBUTING.md, CODING_GUIDELINES.md. Join Discord for community support; report security to security@count.ly.
📬 Contact & Links
- Website: https://countly.com/
- GitHub: https://github.com/Countly
- Twitter/X: https://x.com/gocountly
- Email: hello@count.ly
Built with ❤️ and kept warm on WarmIndex.
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