Magic Labs | The fastest way to build onchain
We've onboarded 50 million people to the world's leading apps. We're trusted by over 200,000 developers. We're Magic.
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Magic is an embedded wallet infrastructure platform that enables developers to seamlessly integrate non-custodial wallets and passwordless authentication into blockchain applications.
🚀 Overview
Magic.link, developed by Magic Labs, is a battle-tested platform that provides embedded wallets and authentication tools to make onchain interactions as simple as traditional web2 logins. By leveraging API calls, developers can provision wallets instantly via email, social logins, passkeys, or SSO, eliminating the need for seed phrases or complex setups.
It solves the core problem of poor user onboarding in web3—friction from managing private keys, extensions, and security—while ensuring scalability, security, and compliance for production apps. With 53M+ wallets created and 200K+ developers using it, Magic powers apps like Polymarket, Helium, and Immutable.
Built for developers and teams creating dApps, DeFi, gaming, and RWAs. Magic Labs, founded in 2018 by Sean Li and Jaemin Jin, created it to accelerate mass adoption of blockchain by making wallet infrastructure invisible and reliable.
✨ Key Features
- Embedded Wallets: Provision non-custodial wallets via simple API in under 100ms, scalable to millions.
- Flexible Authentication: Supports email, social, passkeys, SSO, MFA, and integrations like Auth0 or Firebase.
- Whitelabel UI: Fully customizable wallet widgets matching your brand.
- Enterprise Security: TEEs, SOC 2, GDPR compliant, with custom sharding options.
- Optional: Server wallets, fiat on-ramps, token gating, Newton Protocol for AI agents.
🛠 Tech Stack
- Frontend: JavaScript/TypeScript SDK (magic-js for React Native/web), customizable UI widgets
- Backend: Node.js (magic-admin-js), Python admin SDK
- Database: Not publicly specified
- Auth: Custom Magic protocol with TEE infrastructure
- Hosting: Magic Labs cloud (status.magic.link), supports Ethereum and more chains
👥 Who Is This For?
This project is useful for:
- Developers who want to add seamless web3 wallets without UX friction
- Teams looking for scalable, compliant infrastructure for dApps and games
- Indie makers building onchain apps with embedded auth
📸 Screenshots / Demo
- Live demo: https://magic.link
- GitHub: https://github.com/MagicLabs
🔥 Project Status
- 🟢 Actively building
Last updated: 2026-03-24
❓ FAQ
Is this project free?
Freemium Free Developer plan ($0/mo, up to 1,000 MAW), Startup ($99/mo, 2,500 MAW), Enterprise custom. Additional MAW fees from $0.04.
Is the source code available?
Yes — SDKs open source at https://github.com/MagicLabs (Core platform proprietary)
Can I contribute?
Yes — Contribute to SDK repos (magic-js, etc.) via issues and PRs. Provide feedback on Discord, X, or support tickets.
📬 Contact & Links
- Website: https://magic.link
- GitHub: https://github.com/MagicLabs
- Twitter/X: https://x.com/magic_labs
- Email: support@magic.link
Built with ❤️ and kept warm on WarmIndex.
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