OG Impact is an open-source API and tool for generating dynamic Open Graph (OG) images to make social media shares visually appealing without manual design work.

---

🚀 Overview

OG Impact is a service (now self-hostable open-source) that lets you create stunning social preview images dynamically using simple URL parameters in your site's meta tags. No design tools, no image hosting—just drop in a meta tag like <meta property="og:image" content="https://ogi.sh?title=Your%20Title"> and platforms like Twitter and Facebook fetch a beautiful image on share.

What problem does this project solve? Websites with dynamic content struggle to provide unique OG images for every page, leading to bland defaults that hurt click-through rates. OG Impact automates this, pulling title/subtitle from params and overlaying on pro backgrounds.

Who is it built for? Developers, indie makers, bloggers, and content teams who want quick, high-impact social previews without hassle.

Why did you build it? Chris Villa created it after seeing how poor share images tank engagement (e.g., Tumblr's 2.5x CTR boost from good OG), aiming for zero-integration dynamic generation that's free and open-source.

---

✨ Key Features

• Simple meta tag integration: Generate images via URL params like title, subtitle, logo—no backend changes needed.
• Built-in templates: basic, article (with eyebrow/date), fiftyfifty for versatile layouts.
• Dynamic backgrounds: Unsplash by ID/keywords or custom URLs for endless variety.
• Custom branding: Add logos, Google Fonts, and create branded templates via online editor.
• Platform sizes: Instagram stories/squares, Pinterest, previews.
• Upcoming or experimental: Self-hosting via puppeteer-social-image repo for full control post-shutdown.

---

🛠 Tech Stack

• Frontend: HTML/CSS/JS, Handlebars templates (template editor on Netlify)
• Backend: Node.js, TypeScript, Puppeteer for browser-based rendering
• Database: None (serverless caching was used)
• Auth: None (public API)
• Hosting: Self-host (Docker/Heroku via Procfile), previously hosted

---

👥 Who Is This For?

This project is useful for:

• Developers who want to ___add dynamic OG images with one meta tag
• Teams looking for ___easy social share optimization without designers
• Indie makers building ___blogs or SaaS needing pro previews fast

---

📸 Screenshots / Demo

• Live demo: https://ogimpact.sh (info site; service archived, test self-host)
• GitHub: https://github.com/chrisvxd/og-impact

---

🔥 Project Status

• 🔴 Paused

Last updated: 2026-03-24

---

❓ FAQ

Is this project free?

Yes / Open Source (Free public API was available; now self-host for unlimited use. Custom templates/services via creator.)

Is the source code available?

Yes — https://github.com/chrisvxd/og-impact (archived) and self-host: https://github.com/chrisvxd/puppeteer-social-image

Can I contribute?

Fork the puppeteer-social-image repo for self-hosting, submit PRs/issues there. Feedback via Twitter @chrisvxd or GitHub.

---

📬 Contact & Links

• Website: https://ogimpact.sh
• GitHub: https://github.com/chrisvxd
• Twitter/X: https://twitter.com/chrisvxd
• Email: Contact via Twitter or https://www.chrisvilla.co.uk

---

Built with ❤️ and kept warm on WarmIndex.