Plausible Analytics | Simple, privacy-friendly Google Analytics alternative
Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.
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Plausible Analytics is a simple, lightweight, open-source, and privacy-friendly alternative to Google Analytics that does not use cookies and respects visitor privacy.
🚀 Overview
Plausible Analytics provides straightforward web analytics without the bloat, privacy invasions, and complexity of tools like Google Analytics. It delivers real-time insights into pageviews, unique visitors, bounce rates, and more through an intuitive dashboard, while ensuring no personal data is collected or shared.
This solves the problem of invasive tracking that violates GDPR/CCPA, slows down sites with heavy scripts, and overwhelms users with unnecessary data points. It's built for startups, ecommerce and SaaS businesses, bloggers, creators, freelancers, and agencies who need reliable metrics without regulatory headaches or surveillance capitalism.
Plausible was founded by Uku Täht in 2019 to create a simple UI-focused alternative that prioritizes privacy, EU data hosting, and independence from ad-driven models—funded solely by subscribers.
✨ Key Features
- Automatic scroll depth tracking (1-100%) on every page without setup, helping understand engagement.
- Real-time dashboard updates every 30 seconds with aggregated metrics like visitors, pageviews, bounce rate, and sources.
- Codeless goal and revenue tracking for forms, downloads, outbound links, and custom events.
- Conversion funnels to spot drop-offs; AI traffic monitoring; SEO integration with Search Console; UTM campaign tracking.
- Built-in bot filtering, lightweight 1kb script (75x smaller than GA), no cookies, GDPR/CCPA compliant.
- Optional: Upcoming features via public roadmap at https://plausible.io/roadmap.
🛠 Tech Stack
- Frontend: React, Tailwind CSS
- Backend: Elixir, Phoenix
- Database: PostgreSQL, ClickHouse
- Auth: Custom (Überauth with 2FA/SSO support)
- Hosting: Self-hosted (Community Edition) or Cloud (EU infrastructure)
👥 Who Is This For?
This project is useful for:
- Developers who want privacy-compliant analytics without cookies or complexity
- Teams looking for real-time, simple dashboards and funnel analysis
- Indie makers building websites, blogs, or SaaS that need lightweight tracking
📸 Screenshots / Demo
- Live demo: https://plausible.io/plausible.io
- GitHub: https://github.com/plausible/analytics
🔥 Project Status
- 🟢 Actively building
Last updated: 2026-03-24
❓ FAQ
Is this project free?
Freemium — Cloud plans start at $9/month (30-day free trial, no card needed); open-source self-hosted Community Edition is free but requires self-management.
Is the source code available?
Yes — https://github.com/plausible/analytics
Can I contribute?
Yes — submit issues/PRs on GitHub, vote on features at https://plausible.io/feedback, join discussions for self-hosting support.
📬 Contact & Links
- Website: https://plausible.io
- GitHub: https://github.com/plausible/analytics
- Twitter/X: https://x.com/PlausibleHQ
- Email: you@plausible.io (via contact form: https://plausible.io/contact)
Built with ❤️ and kept warm on WarmIndex.
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